CCJ Innovators profiles carriers and fleets that have found innovative ways to overcome trucking’s challenges. If you know a carrier that has displayed innovation, contact CCJ Chief Editor Jason Cannon at [email protected] or 800-633-5953.
What did the march say to all the madness? What's all that bracket?
Many offices around the country engage in a friendly battle over which team will take home the trophy at the end of the annual March Madness NCAA college basketball tournament. Cargo Transporters (CCJ Top 250, No. 177) is no different, but all that bracket at the company goes beyond competitive banter surrounding employees’ chosen basketball teams to smack talk among driver leaders and their chosen drivers.
The North Carolina-based truckload carrier created a challenge among its drivers three years ago that coincides with March Madness to “make safety fun” while improving driver safety scores, and it’s getting results – so much so that the company has expanded it.
All Cargo Transporters tractors are equipped with a Lytx driver camera that uses machine vision and artificial intelligence to categorize safety events like distracted driving and hard braking, among others, that are used to coach drivers and improve unsafe driving behaviors. Lytx provides a safety risk score per driver based on those events and their severity. The fewer events a driver has, the lower their score, which is what Cargo Transporters uses to determine the winners of its Cargo Lytx Score Challenge.
