Carrier Transicold, a provider of refrigerated truck, trailer and rail products, says its www.trucktrailer.carrier.com Website has been upgraded with a fresh new appearance, faster navigation and expanded focus on the customer. The company says the improved Website contains more product information, new functionality and a cleaner appearance for a better browsing experience.
The home page now provides quick links to Carrier Transicold product solutions and key functions, such as the Dealer Locator and newsletter subscription requests. Other pages, including those containing installation instructions and information on Carrier Transicold’s aftermarket support programs, have been redesigned for more efficient access to information.
“The Website improvements were based on feedback from customers, who told us they wanted quicker access to important information,” says David Kiefer, director of marketing and product management for Carrier Transicold. “Not only is the Website more customer-friendly, but it also showcases our customers – both their applications and equipment – through an entirely new Customer Connection section.”
This section provides refrigerated haulers who are proud of the appearance of their trucks and trailers a place to show off their Carrier Transicold units to a global audience. Customers may submit digital photos of their equipment by e-mailing them to firstname.lastname@example.org for consideration for posting.
The Customer Connection also includes a Customer Success Stories section, where case studies may be viewed and downloaded. Current and back issues of Carrier’s free “eFlash” newsletters can also be found within the Customer Connection.
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