DAF extends deal for Iteris’ Lane Departure Warning Systems

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Updated Jul 21, 2010

Iteris Inc., a developer of traffic management technologies, announced that DAF Trucks N.V., one of the world’s leading manufacturers of commercial trucks for heavy transport applications, has signed a five-year contract extension to continue to offer Iteris’ Lane Departure Warning (LDW) Systems as a factory-installed option on its heavy trucks. The contract period begins immediately and extends through 2015.

The system is designed to warn the driver if the vehicle unintentionally crosses lane markings on the road. By monitoring steering wheel movement, the system also can discern between intentional lane positioning as opposed to drifting caused by inattention.

“We are delighted to have received this contract extension stemming from a great vote of confidence in Iteris’ technology, our engineering capabilities and our product support capabilities,” says Abbas Mohaddes, president and chief executive officer of Iteris. “I am particularly pleased that the extension with DAF extends through 2015, which will carry us though the initial phase-in of the EU mandate for active safety systems, including LDW.”