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England Logistics selects Trucker Tools app to instantly connect with carriers, track loads

England Logistics, one of the nation’s top freight brokerage firms, has selected the Load Track platform from Trucker Tools for shipment visibility and automation.

Headquartered in Salt Lake City, Utah, England Logistics offers non-asset based transportation services that include full truckload, intermodal, dry and temperature controlled LTL, parcel, and supply chain management.

In December, 2016, after extensive evaluation and testing of various freight tracking products, the company implemented Load Track.

“Load Track quickly became the clear choice for its low cost, robust and driver friendly solution that delivers an immediate return on investment,” said Michelle Potter, senior director of strategic development for England Logistics.

England Logistics uses Load Track as an integrated platform with the PowerBroker transportation management system from McLeod Software. When load assignments are made in PowerBroker, assigned drivers are provided a text link on their phones to download the free Trucker Tools app if they have not already downloaded it before.

Load Track is a feature included in the Trucker Tools app that captures the real-time location of shipments using the GPS on the drivers’ phones. It also provides England Logistics with additional communications and automated data collection tools.

As drivers arrive and depart from shipper and consignee locations, Load Track’s geofencing technology provides the shipment status alerts in PowerBroker and triggers an automated form that drivers use to enter load details into clearly presented fields with easy data capture tools.

Drivers can electronically capture bill of lading (BOL) numbers; piece counts; over, short and damaged (OS&D) details; reefer temps; electronic signatures; and proof-of-delivery documents. An instant messaging feature also enables drivers and dispatchers to share real-time information at any stage during the shipment.

“The process to initiate an automated Load Track with drivers is better than anything we saw being offered by other freight tracking solutions,” Potter said. “The flow of information and the functionality of the driver smartphone app is very nice. It has to be really simple and straightforward, and Trucker Tools got that right.”

The Trucker Tools app has trip-planning features for drivers to locate truck stops and scale stations, to monitor fuel prices and utilize truck-specific routing and navigation, and more. The app has been downloaded by more than 400,000 owner operators and small carrier drivers.

“We are honored that England Logistics, one of the most successful and respected transportation providers, has chosen our automated Load Track solution,” said Prasad Gollapalli, chief executive officer of Trucker Tools. “We continue to see a tremendous demand for our technology with the differentiating value it offers to brokers, shippers, carriers and drivers.”

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Aaron Huff is the Senior Editor of Commercial Carrier Journal. Huff’s career in the transportation industry began at a family-owned trucking company and expanded to CCJ, where for the past 14 years he has specialized in covering business and technology for online and print readers and speaking at industry events. A recipient of numerous regional and national awards, Huff holds a Bachelor’s Degree from Brigham Young University and a Masters Degree from the University of Alabama.

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