A panel of fleet executives talked about the changes they made to their operations during the recent recession, what they are doing today during the transition and what they see for the future in terms of the cost and productivity challenges they will face.

Max Fuller, co-chairman of U.S. Xpress; Leo Suggs, chairman and chief executive officer of Greatwide Logistics Services; and Tom Kretsinger, president and CEO of American Central Transport, shared their strategies and ideas in a panel discussion moderated by Avery Vise, editorial director of Commercial Carrier Journal, Successful Dealer and Truck Parts & Service during the Commercial Vehicle Outlook Conference.

“Every day is a bold move,” Fuller said when describing current struggles. “If you are not making bold moves, you will not be here for long. We had to change the way we did business during the last two or three years. We did damage control, and now some of the things that we tied down we will have to loosen up and move forward aggressively and give good service.”

Suggs said that if there is any silver lining to a recession, “it is that it causes you to look at every part of your business and eliminate inefficiencies. Those who survived the recession have come out of it much stronger.”

The panelist agreed that one of the biggest challenges they face is capacity, which is impacted by the ability to find and retain drivers. “The priority today is what do we need to do to find capacity, and we will have to do things we have never done before,” Suggs contended. One bold move, according to Suggs, may be recruiting in Eastern Europe.

The discussion also focused on equipment and 2010 engines. The U.S. Xpress fleet is already using some 2010 engines, and Fuller said that drivability and reliability are good so far, but that the big problem is cost. “And it is not just the cost of the engine, but the cost of the truck as well,” he said.

Kretsinger said that equipment decisions are tough to make and that the new engines “cause sticker shock at a time when we have come off of 18 months of cost-cutting.” He believes owner-operators are not in a position to purchase the newer vehicles.