Fras-le, a friction materials manufacturer, has appointed Rodrigo Meirelles to the new position of vice president and general manager for its North American and European operations, where he will oversee the growth of Fras-le’s business in both markets, effective immediately.

“We are extremely pleased to have Rodrigo on board,” says Daniel Randon, Fras-le chief executive officer and director of investor relations. “His new position is vital in increasing Fras-le’s global presence, as well as our commitment to the North American market. The experience he brings to the table is invaluable.”

Meirelles will oversee the production launch of heavy-duty brake linings at Fras-le’s manufacturing facility in Prattville, Ala.; it will be the first time in Fras-le’s history that it produces heavy-duty brake lining in the United States. Meirelles is based in Michigan, near Fras-le’s North American headquarters. He will divide his time between Fras-le’s operations in the United States, Germany and Brazil.

Meirelles brings 17 years of diversified global management experience in the commercial vehicle industry. He last served as commercial director of commercial vehicles for Eaton Corp. in Europe, the Middle East and Africa. Meirelles also has extensive international experience in the vehicle industry in North America, South America, Europe, Japan, China, India, South Africa and Australia. Fluent in English, Portuguese, Spanish and Italian, Meirelles has a multitude of experience dealing with customers and suppliers worldwide.