GreenRoad, a provider of driver performance management, and GPS Insight, a fleet GPS tracking provider, announced that GreenRoad will offer advanced fleet tracking capability provided by GPS Insight as part of its GreenRoad driver performance management service. GreenRoad will integrate the GPS Insight solution and offer it to customers as GreenRoad Advanced Tracking.

“GreenRoad delivers the best drivers on the road – fuel-efficient and green,” said Jim Heeger, chief executive of GreenRoad. “As we’ve collected feedback about what more we can offer, we’ve consistently heard requests for integrated advanced GPS tracking. The comprehensiveness, flexibility and effectiveness of the GPS Insight service are truly impressive. Now, with the GPS Insight partnership, we can offer the tools to also create the most efficient fleets on the road. It is a powerful combination.”

The integrated solution, GreenRoad Advanced Tracking, will be available in the UK, United States and Canada by the end of the year. “GPS tracking is a natural complement to the GreenRoad driver performance management offering,” said Robert Donat, CEO of GPS Insight. “With the combination of these two capabilities, fleet operators will have all they need to optimize fleet efficiencies and maximize driver productivity.”