The challenge of driver safety is finding something that will change bad driving behaviors and sustain that change over time.
GreenRoad says it addresses this challenge by making drivers conscious of errors using a combination of immediate feedback, coaching and training tools.
Its technology detects 150 different maneuvers, and the newest generation does it using built-in accelerometer and GPS capabilities in smartphones and tablets, said Zeev Braude, chief executive officer for GreenRoad.
Fleets that use GreenRoad also have access to an online business intelligence platform with customizable reporting and analytics for tracking driver safety and fuel scores.
Today, GreenRoad announced a new partnership with driver training company Smith System that will combine in-vehicle driver safety technology and coaching with Smith System’s instructor lead training.
The training Smith System will be able to offer as part of the joint offering can help carriers offer more employee engagement through specialized training, Braude said.
“As carriers are struggling with employee and driver retention, we see the ability to offer specialized training as an effort by the employer to educate and retain their good employees,” he explained.
The GreenRoad platform maps driving errors to key Smith System principles such as space management, by location. The in-vehicle application gives drivers immediate feedback in terms of Smith System principles, Braude said, such as when drivers have a harsh braking event.
Drivers can also view their GreenRoad score by using a mobile app or the Driver Engage online portal. The score represents the number of errors they have per hour of driving.
Smith System, in turn, will implement GreenRoad’s in-vehicle monitoring system as part of its curriculum to support behind-the-wheel training and further improve and standardize driver coaching and feedback substantiated with data.
“GreenRoad’s mobile technology application provides drivers with immediate feedback on driving behavior at the same time providing critical data to fleet managers who in turn can apply the Smith System proven training tactics that change driver behavior,” said Frank Powers, senior vice president of sales and marketing for Smith System.
Smith System offers hands-on training from instructors to help drivers master the operation of any type of vehicle and properly react to situations on the road to avoid preventable accidents. Smith also provides e-learning and instructional DVDs and online videos.