Navistar’s private label purchasing card program Fleet Charge is marking its 30th year Thursday.
Originally started in 1987 to provide greater continuity across International Truck’s dealer network for large national accounts, the program provides guaranteed pricing, consolidated billing and a dedicated credit line, and is accepted at more than 650 International and IC Bus dealer locations in the U.S. and Canada.
Carlos Junquera, Navistar vice president for North America parts sales, says Fleet Charge allows dealers to provide customers with highly customizable programs to meet their enterprise needs and help them grow their business. It also helped to centralize parts Requests for Proposal, better analyze a customer’s full retail potential when negotiating pricing and then systematically manage compliance with pricing agreements across the entire dealer network.
Fleet Charge was the first program of its kind, and has since become an industry standard when doing business with large fleets. In the meantime, Navistar added new programs like Fleet Charge Select and Fleet Charge Advantage, which provide similar benefits to mid- and small-size fleets.
The program has more than doubled in size since 2007 and has more than 2,000 fleets. The company expects to double in size again over the next in five years.
This year, the program is implementing a number of initiatives designed to drive return business into International dealerships. As of April 1, new customers can apply for their Fleet Charge accounts online, using an electronic submission tool on the program website. Soon, Fleet Charge customers will have the opportunity to view their cumulative savings and receive guaranteed discounts on retail promotions, with additional updates coming.