Norm Ellis leaves Omnitracs, joins I.D. Systems

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I.D. Systems, a provider of wireless M2M asset management systems, has appointed industry veteran Norman Ellis to the position of chief operating officer. Mr. Ellis will be responsible for I.D. Systems’ customer-facing operations, including sales, marketing, customer service, implementation and support.

Prior to joining I.D. Systems, Mr. Ellis spent 16 years at Omnitracs, a leading provider of fleet management solutions and a division of Qualcomm. As vice president of sales, services and marketing for North America, he was responsible for nearly $400 million in annual sales and a technology upgrade program that drove a 78 percent CAGR in conversion revenues from 2007 to 2013.

In November 2013, Mr. Ellis played an active role in Qualcomm’s $800 million sale of Omnitracs to Vista Equity Partners and subsequently helped the company secure hundreds of millions in financing and acquire Roadnet Technologies, a global provider of fleet and mobile management software.

“With 35 years of hands-on experience managing sales and operations for global transportation and M2M asset management companies, Norm is an ideal candidate to take on a broad range of responsibilities to help I.D. Systems manage our next phase of growth,” said Kenneth Ehrman, I.D. Systems’ chairman and CEO.

Prior to his career at Qualcomm, Ellis held vice president and senior vice president positions with Service Transport, Overnite Transportation, and Mason and Dixon Lines.