“The new generation of buyers” among truck owners and technicians “is demanding a [consumer-type] experience” in online parts buying, says Steve de Laet, chief development officer for PartsRiver. “We’ve taken the plunge to put the [business-to-consumer] experience into the heavy-duty truck parks market.”
De Laet believes the new PartsRiver.com, announced at a press event at the American Trucking Associations’ Technology and Maintenance Council annual meeting in Nashville this week, will amount to a “revolution” in the parts-buying experience, providing a parts-look-up and -ordering engine similar in some ways to what get from Amazon.com searching for a new digital camera or other gadget. Try out the new site via www.PartsRiver.com.
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