Mack Trucks announced the launch of an iPad and iPhone app for its Bulldog Magazine. Available through the Apple iTunes Store, the app – which can be downloaded for free by all iPad and iPhone users – provides access to both current and past issues of the magazine, a 45,000-circulation quarterly publication published by Mack. Readers will be notified when subsequent issues are published.
Published since February 1920, Bulldog Magazine is among the oldest corporate publications in the United States. “Our audience is becoming more and more mobile, and the app gives them the opportunity to read and access Bulldog Magazine on the go,” says John Walsh, Mack vice president of marketing.
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