This year’s Five Flashiest Fleets honorees perpetuate their brands with humor, perspective
Whether they’re promoting a brand, pushing a product or recruiting drivers, fleets employing trailer graphics are able to capitalize on a mobile marketing platform that gives them a leg up on the competition. Granted, the design and production of fleet graphics isn’t cheap, but fleets willing to spend the extra coin have their message well-positioned for a captive audience – the motoring public.
Each year, Commercial Carrier Journal is proud to host its Five Flashiest Fleets competition recognizing the best fleet graphics in the industry. This year’s crop of finalists epitomize what all graphic designs aspire to create – clean lines, bright images and, in three cases, appetite-inducing imagery.
The judges for this year’s competition include CCJ’s staff as well as editors and art directors from its sister publications Truckers News, Overdrive and Custom Rigs. Together, we pored over the most entrants we’ve received in several years and emerged with five finalists. Each voter’s scores were weighted to determine a final ranking.
Without further ado, here are the winners of CCJ’s 2010 Five Flashiest Fleets.
#5 Taking the brand to the road
Carrier: Gemini Motor Transport, Oklahoma City
Graphics designer: Love’s Travel Stops & Country Stores, Oklahoma City
Graphics producer: Mountain Graphics, Houston
The Love’s tanker design is an extension of a companywide rebranding effort for the travel stop giant. Clean lines, bright colors, gentle curves and tractor integration – as well as a large brand presence – sets this design apart.
“We want our customers and competition to see that we are constantly improving ourselves,” says Mike Goldberg, compliance manager for Gemini Motor Transport. “Both our drivers and customers love it based on all the feedback we’re getting.”
#4 A taste of Tuscany
