YRC Worldwide Inc. today, June 2, announced senior leadership appointments across a new functional organization structure. The company says the changes will strengthen its focus on critical areas to streamline decision making while eliminating redundant efforts and costs.
“Today’s announcement is a significant, strategic step as we take advantage of the full power of YRC Worldwide,” says Bill Zollars, chairman, president and chief executive officer of the Overland Park, Kan.-based company. “A functional organization structure allows us to dedicate an even broader team of seasoned experts to the support of our customers along all lines of our business — clearly a competitive advantage.”
The following YRC Worldwide appointments are effective immediately, reporting directly to Zollars:
Sales — YRC Worldwide welcomes John Garcia to the company as executive vice president and chief sales officer. In this new role, Garcia will be responsible for sales strategy and results across YRC and the regional operating companies. Garcia’s consolidated sales organization will coordinate sales activities with YRC Logistics to leverage YRC Worldwide global capabilities. Prior to joining YRC Worldwide, Garcia was the president of Sprint’s largest wireless business unit and chief marketing officer for the corporation, where he was responsible for all strategic sales and marketing initiatives. Before that, Garcia held sales and marketing leadership roles at Sprint, GTE Mobilnet, AT&T Consumer Products and Southwestern Bell.
Operations — Mike Smid, president of YRC Inc. and chief operations officer, will assume responsibility for the operations of all YRC Worldwide regional and national networks, including his current leadership role as president of YRC Inc. In that role, Smid recently led the successful integration of the Yellow and Roadway national networks.
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Finance — Tim Wicks, currently executive vice president and chief financial officer, will lead a newly consolidated organization comprised of all strategic and operational finance activities across YRC Worldwide companies. In addition, Sheila Taylor, currently vice president of finance and investor relations, also will assume the role of treasurer reporting to Wicks.
Marketing — Greg Reid, executive vice president and chief marketing officer, will lead a consolidated marketing effort, including brand and business development initiatives, supporting all YRC Worldwide companies. In addition to chief marketing officer, Reid most recently served as Enterprise Solutions Group executive vice president.
