Bridgestone Commercial Tire names new marketing director

Bridgestone Commercial, a division of Bridgestone Americas Tire Operations (BATO), today announced a new head of marketing for the commercial tire division. As Vice President, Commercial Tire Division, BATO, Marshall Hyzdu takes the reigns leading marketing initiatives for OTR and commercial truck and bus tire products, including Bridgestone, Firestone, Bandag and Dayton brands.

“We are fortunate to add Marshall’s many talents and rich experience to our team at BATO,” said Philip Dobbs, CMO for Bridgestone Americas Tire Operations. “Under his leadership, we are confident that the commercial division will continue to grow, meeting and anticipating customer needs and moving Bridgestone forward as an industry leader.”

Hyzdu has an extensive background in marketing for global brands, including Valvoline and Kraft Foods. Hyzdu led global product strategy for Valvoline. At Kraft for more than six years, Hyzdu led brand management for several of the company’s brands, including Kraft Singles, Breakstone’s, Knudsen, Polly-O, Athenos and more. Additionally, Hyzdu was an analyst at UBS Investment Bank and a brand manager at Vector Marketing Corp.

Hyzdu earned a Master of Business Administration from the Michigan (Ross) Business School in Ann Arbor, MI and an undergraduate degree in history and psychology from Dartmouth College in Hanover, NH where he played football.