A webinar set to be held next Thursday, June 8, will give attendees insights on how to leverage technology to improve recruiting and retention.
Rob Hatchett, vice president of marketing and communications for Covenant Transportation (No. 41 on the CCJ Top 250), will be the presenter for the webinar, which is hosted by CCJ and sponsored Navistar’s OnCommand Connection.
Attendees will be able to hear how fleets are employing social, digital and mobile platforms to reach new drivers, track the effectiveness of recruiting advertising and engage with their driver base to improve performance and lower turnover.
The presentation will be held from 3-4 p.m. Central on June 8. Free registration is available online.