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Peterbilt seeking ‘SuperFan’ to celebrate, give away one-millionth truck

Some time in mid-January, a fully customized Peterbilt Model 567 Heritage will roll off the assembly line, just like so many others have before it – 999,999 others to be exact.

To celebrate the production milestone of the company’s one-millionth truck, Peterbilt will kickoff a SuperFan campaign to identify the biggest fan of the iconic trucking brand.

“Since the early days of production in 1939, Peterbilt has been the preferred brand of drivers and owner operators built on a reputation of unrivaled quality and customer value,” says Peterbilt General Manager Kyle Quinn. “Today that customer preference has expanded to include medium and large fleets that appreciate not only the distinctive styling and driver preference but attributes such as low cost of ownership, integration of technology and class leading uptime and durability, all supported by a strong and extensive dealer network.”

To commemorate the event, The Peterbilt SuperFan promotion will recognize five SuperFans through a promotional campaign that will culminate with a special presentation at the 2018 Mid America Trucking Show in Louisville, Ky.

One finalist will be tapped as Top SuperFan and will be presented with the keys to the milestone millionth truck. Peterbilt is accepting submissions from fans in the U.S. and Canada through a special website through Dec. 22. People are encouraged to visit the website and submit their stories, videos and photos that show their passion and what makes them a SuperFan. The five finalists will be selected after the New Year.

“The Peterbilt brand is built on loyalty,” Quinn says. “It is the lifeblood of our business. We want to reward that loyalty and the 1,000,000th truck milestone will be the perfect opportunity. We have the best and most loyal customers and fans in the industry, and I’m excited to see and hear their stories.”

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Jason Cannon is the Equipment Editor for Commercial Carrier Journal and Overdrive, and is a Class A CDL holder. Reach him at jasoncannon@randallreilly.com.