The Drive for Gold Rewards program that PS Logistics uses from Stay Metrics keeps drivers engaged in earning points they can redeem on thousands of items.Stay Metrics, a provider of driver retention tools for motor carriers, shared a case study on PS Logistics (PSL), one of the nation’s largest flatbed carriers, as part of its ongoing Success Metrics series.
PSL has sustained rapid growth over the last 15 years and today operates a combined fleet of 3,200 trucks. The company uses the Stay Metrics Drive for Gold Rewards Program to recognize drivers for performance, for compliments, for clean inspections and many other professional achievements.
The privately branded rewards program keeps drivers engaged by earning points from various recognition categories. As points accumulate, drivers redeem them for tens of thousands of items or travel options through the fleet’s Drive for Gold online portal.
Stay Metrics also administers driver onboarding surveys for PSL. The surveys check-in with new driver hires during critical periods of early employment to gauge their attitudes and expectations and to determine if their expectations match the realities of the job.
PSL receives immediate alerts if any responses indicate that a driver has an elevated risk of leaving. With these insights, PSL managers have been able to successfully intervene with high-risk drivers to prevent turnover.
“PS Logistics has been a quiet leader in the open deck sector over the years and consistently outperforms its peers in driver retention. I believe this success is a result of the company’s culture shining through and reflects its commitment to investing in retention tools, like what we do, to help improve the lives of drivers,” said Tim Hindes, co-founder and CEO of Stay Metrics.
The case study also examines the strategies PSL uses to excel among its peers in the trucking industry, such as giving drivers a choice in loads and using a percentage pay model. Both strategies reflect the company’s core commitment to fairness.
“We won’t cut corners to grow,” stated Scott Smith, chief executive of PSL based in Birmingham, Ala.
The full Success Metrics case study on PSL is available on the Stay Metrics website. Carriers that have been featured in past case studies include Load One, Liquid Trucking, Brady Trucking, and Ag Transport.
