Some things in life just seem made for each other: Baseball and hotdogs. Little kids and puppies. Laurel and Hardy. Pizza and beer. Each of these things has value in its own right, but together they make unbeatable teams.
Today, you’re holding in your hands another unbeatable combination: the merger of Commercial Carrier Journal and Trucking Co. magazines. We’ve melded 90 years of expert equipment and maintenance editorial with three years of high-energy trucking business solutions to give you the best of both worlds. And we’ve retained the name Commercial Carrier Journal to capitalize on decades of brand equity.
No merger would be a success without the right team. Avery Vise, who served as founding editor of Trucking Co. magazine, will set the editorial vision of the new CCJ as its editorial director. Paul Richards, a nearly 20-year member of the CCJ team, will continue as its editor. And Parry Desmond, well-respected within the industry for his coverage of technology issues, will remain as executive editor.
While this is an exciting time for us, we recognize that it’s a difficult time for many of you. Falling truck values and rising fuel costs are squeezing your bottom line. Receiving the latest maintenance and equipment information is more critical than ever as you struggle to stay competitive in a tight market. That’s why the new CCJ will help you maximize equipment life and stay abreast of innovations by devoting more pages to these issues.
A slowing economy and paper-thin margins make running an efficient, profitable business tougher than ever before. To help you navigate the rough spots, each month we’ll bring you specific, hands-on advice about markets, management, regulations and trends. Experts in management, finances and legal issues will provide solutions to help you avoid pitfalls and capitalize on opportunities.
We’re confident that whether you were a reader of CCJ, Trucking Co. or both, you’ll find the combination of the two delivers the information you depend on each month – and more. But don’t take our word for it. Order a pizza, grab a cold one and relax in your favorite recliner with a copy of the new CCJ.
Now, that’s an unbeatable combination.
