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Volvo Trucks reached its highest U.S. marketshare ever in 2015, company says

VNL670_2011_1211_lightblue_0018.W (1)Volvo Trucks North America’s U.S. retail market share reached a personal record 12.4 percent in 2015, 0.4 percentage points higher than in 2014, the company announced Monday.

Volvo also achieved record penetration levels for Volvo power, I-Shift automated manual transmissions and XE eXceptional Efficiency powertrain packages, the company said.

“It’s clear from our strong performance that the market continues to see the fuel efficiency benefits offered by our powertrain and aerodynamic truck design, combined with our commitment to maximizing Uptime for customers,” says Gӧran Nyberg, president of Volvo Trucks North America.

Volvo retail volume reached 30,930 vehicles last year compared with 26,555 in 2014, according to WardsAuto Group. Volvo also posted a record in Canada, where market share climbed 1.0 percentage point to 16.3 percent (4,884 vehicles) compared with 2014 (4,510), according to data compiled by the Canadian Vehicle Manufacturers’ Association, IHS Automotive and Wards.

Volvo engines were spec’d in a record 93 percent of the trucks sold in 2015, and Volvo I-Shift penetration was a record 83 percent. More than 27 percent of all trucks sold in 2015 featured an XE package.

Volvo also achieved a record 12.2 percent NAFTA market share (36,940 vehicles), compared with 11.9 percent (32,281) in 2014. Volvo market share in Mexico was 4.9 percent.

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