Progressive Insurance has made September Trucker Health Awareness month. The insurer will be holding live health and fitness events for truckers, adding trucker health tools to its website, and holding a sweepstakes to raise awareness and show appreciation.
Progressive kicked off its trucker health program with a health and fitness-themed event in Dallas at the Great American Trucking Show (GATS) on Aug. 29. It also announced its campaign spokesperson, Big John Drury, a 6-foot-7 truck driver who has lost 100 pounds by dancing and creating fitness routines, and has garnered quite a following on social media channels.
On Sept. 1, Progressive plans to launch a trucker health content hub at https://www.progressivecommercial.com/business-resources/ with TruckFit exercise videos, cab cuisine cooking demonstrations, brain-teasing games, and a chance to win multiple prizes—including a $5000 cash prize for a dream getaway—in their sweepstakes titled: Live Fit. Haul Long.
Bob Perry, president and founder of Rolling Strong is a content partner for this effort. As the son and brother of career drivers, he has devoted his entire career to the health, wellness and fitness industry and has been dubbed ‘The Truck Trainer’.
“Rolling Strong is pleased to be supporting the Progressive Commercial Insurance fitness challenge and other wellness initiatives that are helping to bring awareness to driver health,” said Bob Perry. “Progressive Insurance is setting the example for why everyone involved in the transportation industry should be part of the solution to support driver health.”
Progressive will also be hosting a special event with the Truckload Carriers Association (TCA) at the Travel Centers of America truck stop in New Braunfels, Texas on Tuesday, Sept. 15, 2015, during National Trucker Driver Appreciation Week, which runs Sept. 13-19.
