In and Out

By switching to computer-based training, Marten Transport drivers move faster, more effectively through orientation

Whether your newly hired drivers come in for orientation one at a time or by the dozen, how can you be sure any of them are paying attention? Contrary to popular belief, instructor-led training can cause more daydreaming than learning.

Marten Transport uses a uniform computer-based training system that compresses the time of its orientation process and focuses on the individual needs of each driver.

When you consider the high cost of recruiting and the risk of putting new drivers behind the wheel, face time is critical – but attention span is short. By using computer-based training that is tailored specifically for adult learning, drivers can move faster and more effectively through orientation.

Marten Transport holds its new driver orientation at six locations across the country. Until recently, the company’s program was two full days of training. Each department was responsible for sending a representative to train drivers on specific policies and procedures. The downtime between the rotations was about 15 minutes.

Marten now uses a uniform computer-based training system that compresses the time of its orientation process and focuses on the individual needs of each driver, says Tim Norlin, director of recruiting for the Mondovi, Wis.-based fleet.

Attention, please:

Computer-based training enhances adult learning.

Personal experience:

Drivers learn at their own paces.

Cheaper and better:

Shorter orientation costs less and is more effective.

“Each driver has to pay attention and take a knowledge test to show he is learning and comprehending what he is watching,” Norlin says. “It has been a tremendous help. When it is over, drivers know they received the proper orientation to be successful.”

Marten Transport contracted with ACS to customize a Web-based driver orientation program with ACS’ Command Solutions offering. The 2,400-truck refrigerated carrier now uses the same consistent orientation training program at all six locations.

“To me, this is the next evolution of learning,” says Steve Sichterman, ACS vice president of business development, safety and compliance.

“To me, this is the next evolution of learning.”

 – Steve Sichterman, ACS vice president of business development, safety and compliance

For all of Marten’s training modules – currently at 17 – ACS filmed the same actress who presents scripts using content that is managed by each Marten department. Each presentation is filmed against a green screen so that graphical and visual cues can be added to draw drivers’ attention to key points in the presentations. The videos are interspersed with footage of Marten equipment and facilities.