Yellow cited for IT innovations

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Yellow Freight of Overland Park, Kans., recently received the “CIO 100 Award” for the third year in a row from CIO Magazine. Yellow, a nationwide carrier, was cited for the implementation of its Standard Ground Regional Advantage service.

Standard Ground Regional Advantage, a high-speed, shorthaul service that emphasizes direct, point-to-point coverage throughout most of North America, has helped Yellow offer customers reduced transit times, from three days to two days, on over 1,000 lanes, and four days to two days on 79 lanes. The service also puts Yellow in the thick of the two- and three-day business shipment market, which makes up 44 percent of domestic shipping revenues.

Yellow technology was instrumental in launching the service. A network optimization model, based on a collaboration between Yellow and Princeton University, was used to simulate and analyze traffic flow on thousands of virtual shipment lanes. They created the most efficient relay and team network to move shipments faster, with reduced handling.

A network optimization model based on work by Yellow and Princeton University allows real-time assignment of routes and drivers over

The Shipment Tracking and Transfer System is used for real-time tracking of loads and assigning of routes and drivers and provides tracking data over Yellow’s customer website, As shipments began moving faster and more efficiently across the country, customers could access information via enhancements such as instant online text messaging, voice-over Internet connections and wireless access from Palm and digital voice equipment.

This integration of technology and field operations resulted in Yellow becoming the first trucking firm to earn ISO 9001 certification.