Randall Trucking Symposium: Thriving not surviving

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Bracing for terrorism. Divining the economy. Managing drivers based on profitability. Unlocking the potential of fleet managers. Saving megabucks in income and estate taxes. These issues and more were on tap May 20-21, as several hundred managers and executives of trucking operations convened in Tuscaloosa, Ala., for the 13th Annual Randall Trucking Symposium, organized by Randall Trucking Media, publisher of Commercial Carrier Journal.

The theme for this year’s invitation-only event was Strategies for Thriving in a Tough Economy. From Oliver North’s frank keynote address to American Trucking Associations President William Canary’s determined closing speech (see “Reporting for Duty, CCJ, June 2002), the Symposium discarded yesterday’s preoccupation with survival and advocated a different approach to operational and financial management in trucking – performance regardless of circumstances.

Symposium attendance is exclusive, but in the next several pages you can glean the key observations and insights of our expert presenters.

The Randall Trucking Symposium is sponsored by Caterpillar, CitiCapital, Comdata, Dana Corp., Eaton Corp., Goodyear Tire & Rubber, International Truck and Engine Corp., PeopleNet Communications, Shell Lubricants, TMI TripPak and TravelCenters of America.