Western Star touts 2004 success

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Western Star experienced significant growth in 2004 – building more than 4,200 trucks, an increase of 1,000 units from 2003. Growth came from important owner-operator and vocational segments, said John Merrifield, senior vice president for sales and marketing.

“In addition to a year of significant sales and production growth, we saw an increase in the number of proprietary MBE4000 engines purchased by our customers,” Merrifield said. The company also added 36 dealer locations last year, bringing its total to 330 in North America.

The company updated its LowMax chassis package to include lowered front and rear suspensions, horizontal exhaust availability and forward-mounted 23-inch fuel tanks. The LowMax also is available in a daycab. The company also is adding insulation to all its cab and sleeper models later this year; launching an all-wheel drive option for its 6900 XD Twin-steer; and restyling its 4900 SA hood with a 109-inch bumper-to-back of cab dimension.