ST. PETERSBURG, Fla., June 20, 2005-First Advantage Corporation (NASDAQ: FADV), a leading risk mitigation and business solutions provider, today announces the launch of its new brand strategy, designed to bring cohesiveness to the company’s acquired subsidiaries and facilitate ongoing growth initiatives. The brand was launched yesterday at the Society for Human Resource Management 57th Annual Conference and Exposition in San Diego.
First Advantage is committed to a five-point growth strategy emphasizing strategic acquisitions for scale and product expansion, leveraging cross-sell opportunities, developing vertical markets and expanding overseas. Formed in June of 2003, the company has since acquired 26 companies in a variety of industries and also invested in an additional company as majority owner. As a result of this activity, First Advantage has built beneficial scale in many of its core business lines, added numerous complementary products and services of interest to current enterprise customers, formally entered new vertical markets and expanded its presence beyond domestic borders into Canada, India and East Asia.
To fully leverage the cross-selling synergies created between business lines as a result of this acquisition activity, First Advantage is bringing its various business-to-business companies together under a master brand strategy using the First Advantage name with a newly created logo mark. The company’s business-to-business subsidiaries are now aligned with eight divisions to create the following architecture:
Common branding of First Advantage’s enterprise focused services will facilitate the company’s cross-selling initiatives by presenting an integrated approach to sales and marketing.
“Strategic acquisitions, cross selling and product innovation are integral to the success of our growth strategy and our brand must align with, and support, these initiatives,” said John Long, chief executive officer of First Advantage Corporation. “The new brand reflects our long-standing customer-centric values and philosophy and will help focus our entire organization on our brand promise. As one company, we will uniformly strive to deliver dependable, timely and quality services and information, infused with insight and expertise, to empower our clients.” The company’s new brand is represented by a stylized eagle eye derived from its legacy logo and that of its parent company, The First American Corporation (NYSE: FAF). A corporate video introducing the new brand and strategy is available from the home page of the company’s newly redesigned website at www.FADV.com.
About First Advantage Corporation
First Advantage Corporation (NASDAQ: FADV) provides best‑in‑class, single-source risk mitigation and business process solutions for enterprise clients. Incorporating state-of-the-art technology, proprietary systems and data resources, First Advantage is a leading provider of employment background screening, drug-free workplace programs and other occupational health testing, corporate tax consulting services, resident screening, motor vehicle records, transportation credit reporting, insurance fraud investigations, computer forensics, data recovery, electronic discovery and supply chain security consulting. First Advantage ranks among the top three companies in all of its major business lines. First Advantage is headquartered in St. Petersburg, Fla., and has more than 2,300 employees in offices throughout the United States and abroad. More information about First Advantage can be found at www.FADV.com.
First Advantage is a majority-owned subsidiary of The First American Corporation (NYSE: FAF), a Fortune 500 company that traces its history to 1889. First American is the nation’s largest data provider, supplying businesses and consumers with information resources in connection with the major economic events of people’s lives. Additional information about the First American Family of Companies can be found at www.FADV.com.
