BASF names Hoenle director, automotive OEM coatings tier accounts

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Thomas Hoenle has been named business director for BASF’s automotive OEM coatings tier accounts in North America, headquartered in Southfield, Mich.

Hoenle will be responsible for all aspects of BASF’s coatings business with tier suppliers to the automotive industry, and with the company’s heavy truck and bus accounts in the United States, Canada and Mexico. Prior to this appointment, Hoenle was business director for BASF’s industrial coatings solutions business for North America, also based in Southfield.

BASF, headquartered in New Jersey, manufactures automotive and industrial coatings in North America that are complemented by a wide array of technical-service offerings.