Mitchell 1, O’Reilly sign joint marketing agreement

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Mitchell 1, a provider of technical information for vehicle maintenance, service and repair, and O’Reilly Automotive, one of the nation’s largest specialty retailers of automotive aftermarket parts, have announced a joint marketing agreement for Mitchell 1’s, a Web-based heavy‑duty vehicle service and repair database.

The agreement exposes O’Reilly fleet and heavy-duty customers to the Tractor‑ database. In addition, O’Reilly customers will be given the opportunity to try before they buy; each O’Reilly sales representative will be equipped with the ability to open 14-day Tractor‑ trial accounts for their customers, free of charge. Mitchell 1 describes as the trucking industry’s first complete service and repair information source for all heavy-duty tractors, dry vans and reefers dating back to 1990.

“With over 1,473 locations in 25 states, O’Reilly will provide with valuable exposure amongst the heavy-duty fleet and independent service facilities that O’Reilly visits on a daily basis,” says Dave Ellingen, president and chief executive officer for Mitchell 1. “Partnering with O’Reilly in the fleet and heavy-duty market is a logical extension to our existing relationship in the automotive aftermarket.”

Updated monthly, requires no software installation and comes complete with tractor, trailer and reefer service and repair information, including color system wiring diagrams, for more than 1,100 Class 7 & 8 tractors, 1,800 trailers and 200 reefers, according to Mitchell 1. The Web-based product also features trouble codes linked to diagnostic solutions, last 50 lookups and IP authentication, and allows access of up to five simultaneous users, the company says.

“Having access to an O’Reilly private labeled version of provides a huge competitive advantage to our fleet and heavy-duty customers, and reinforces loyalty to the O’Reilly brand” says Greg Henslee, co-president and CEO for O’Reilly. “With a few clicks of the mouse, our customers can rapidly diagnose and install the right part the first time, thus reducing come-backs and increasing both technician and shop productivity.”