SiriComm, an applications service provider and nationwide broadband wireless network operator serving the highway transportation industry, has announced that it will be participating in America’s Traveling Truck Show, a series of events hosted at 20 Petro Stopping Centers over the course of 20 weeks. SiriComm will be offering InTouch, SiriComm’s wireless Internet access service, and exhibiting value-added services from participating partners, including Maptuit’s FleetNav Express, a truck mapping and routing service developed for owner-operators.
ATTS is a major marketing event organized by Randall-Reilly Publishing Co. and sponsored by some of the biggest suppliers in the heavy-duty trucking industry. SiriComm says ATTS provides a unique opportunity to increase awareness of products and services available over its continuously expanding network of more than 340 locations that include installations at Pilot, Petro and Love’s travel centers nationwide.
According to Randall-Reilly Publishing, an average of 1,600 drivers visit each of these truck stops in a normal 24-hour period. The ATTS events will bring tens of thousands of truck drivers into locations where they will have the opportunity to experience SiriComm’s network and receive a chance to win prizes including PDAs, iPods and annual subscriptions to InTouch network. Additionally, a full-scale marketing campaign with a more than $900,000 budget to be launched by Randall-Reilly Publishing over the eight-month period, including print and satellite radio advertisements, provides increased exposure of SiriComm’s products to truck drivers as well as targeted fleets.
“We are very excited to participate in this ATTS event allowing us to showcase SiriComm’s services to thousands of drivers drawn to these truck stops recently added to our network,” says David Mendez, executive vice president of sales and marketing for Joplin, Mo.-based SiriComm. “For the driver, this technology is a simple and affordable way to keep in touch with their family, friends and business associates. Sending pictures, e-mails or handling family finances can be easily done using wireless Internet access while stopping at these and any of Petro’s 44 other locations. Additionally, SiriComm will be able to show fleet managers that our large network can provide them with new options for communicating with their drivers while significantly reducing their costs.”
For more information on SiriComm, go to www.siricomm.com.
ATTS began Tuesday, April 4 in Wheeler, Calif. The show will be open from 1 to 7 p.m. daily with truck makers, carriers, product and services providers and entertainment. The tour will end in Weatherford, Texas, the week before the Great American Trucking Show, which is Aug. 24-26 in Dallas.
“We’ll have a delineated area in the back parking lot with the truckers, and we’ll roll in exhibits, and we’ll have a three-day trade show,” says Randy Schwartzenburg, the show’s executive director. “This is a great opportunity for us to take trade shows to the trucking professional instead of requiring them to make their way to a convention center.”
ATTS is operated by Randall-Reilly Publishing, owner of GATS and publisher of eTrucker.com, Overdrive, Truckers News and CCJ. For more information, go to www.travelingtruckshow.com.
Here’s the complete ATTS schedule: