New Bridgestone, Firestone truck tire websites debut

user-gravatar Headshot

Bridgestone Firestone North American Tire announced today, April 21 that it has created all-new, customer-focused websites for each of its truck tire brands:, targeted for large- and medium-sized fleet customers; and, designed for smaller fleet and owner-operator customers.

The new Web sites were launched today at Bizcon 10, the company’s annual dealer conference held in Washington D.C. Fleet owners and managers visiting can find a collection of resources that they can access quickly and easily. Tire brochures, product specs and reference guides can be viewed anytime. Any issue of “Real Answers” magazine from the past 10 years is available. Managers can have their technicians view tire maintenance videos online and download quizzes to test their skills. And any load/inflation table or technical bulletin can be referenced with just a couple of clicks of the mouse.

For years, fleets have e-mailed Bridgestone’s truck Tire Doctor with their biggest tire questions. While the Tire Doctor will continue to respond personally, the answers now are posted on the new website, along with several years’ worth of “Ask the Doctor” correspondence. Browsers can view “Ask the Doctor” questions, download Bridgestone brand tire brochures or request that a “Bridgestone Guide to Large Truck Fuel Economy” or full-line Bridgestone Radial Truck Tire catalog be mailed to a U.S. or Canadian address.

Owner-operators and small fleets typically are in the business because they were “Born to Truck,” and that’s why Firestone created a website just for them. In fact, the newly designed site welcomes hard-working truckers to send in pictures of their hard-working trucks. Each month, one proudly owned rig will take the Firestone Truck of the Month showcase spot, and the owner will be awarded a rugged leather bomber jacket. Web visitors are encouraged to browse the Owners’ Gallery so they can appreciate the entries.

Visitors to also can find product specs and features, load/inflation tables, tire information bulletins and recordkeeping forms such as scrap tire analysis worksheets. Tire care information and performance tips are available to help small fleets and owner-operators get as many smooth miles as possible from their Firestone truck tires. There also are five tire care videos for those who want to learn more.

The web site is described as easy to navigate, and important information is no more than two clicks — or Web pages — away. But if visitors don’t have time to read product information online, they always can request a Firestone catalog or product sheet be mailed to their address.