Sirius taps Charlie Daniels to promote Road Dog Trucking

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Sirius Satellite Radio has named music legend Charlie Daniels to be the voice of Road Dog Trucking, a 24-hour channel for professional drivers on Sirius Channel 147 featuring news, information, entertainment, music, comedy and live call-ins from drivers nationwide.

The Daniels song “Road Dogs” — originally about traveling musicians, not truckers — will be the official theme song of the channel, and Daniels will make personal appearances for Sirius throughout the year at various trucking industry events. “Having Charlie Daniels as the voice of Road Dog Trucking is the perfect fit,” says Jay Clark, Sirius executive vice president of programming.

Daniels’ career as a professional musician began in the 1950s with the Misty Mountain Boys. As leader of the Charlie Daniels Band, Daniels has sold millions of records and won many awards, including a Grammy for “The Devil Went Down to Georgia.” He appeared Monday, April 24 as the first guest on the debut Road Dog broadcast of Carl P. Mayfield & the P-Team. Mayfield’s program airs weekdays from 4 to 8 p.m. Eastern time. “Carl P. and me go way back and have made some wonderful memories together,” Daniels says.

Mayfield, a Nashville broadcasting legend, has been a fixture on WKDF and WSIX radio for more than 25 years. Mayfield’s “P-Team” includes such comic characters as Bubba Skynyrd, a Harley-riding inhabitant of the Freebird Trailer Park; Homeless Jimmy; and Brother Jonah from the Loose Change Country Cathedral. Handling the newscasts on Mayfield’s show will be Nashville broadcasting veteran Mike “The Duke” Donegan.