Vanguard National Trailer Corp. has announced a substantial commitment of long-term funding for ATA’s national truck driver recruitment advertising and training campaign. Vanguard is the second major national trailer manufacturer to pledge financial support for the driver recruitment campaign now in development by ATA.
The commitment enables Vanguard to directly assist its motor carrier customers in seeking solutions to their shortage of qualified truck drivers. “As members of ATA, we at Vanguard realize the need for a steady supply of safe and reliable drivers for the motor carrier industry,” says Jordan Owens, president of Monon, Ind.-based Vanguard. “We are proud to make this commitment to the driver recruitment and training program of ATA.”
ATA anticipates its truck driver recruitment project to be up and running by mid-summer. It will include a matching funds program for state trucking association driver recruitment ad campaigns, a trucking jobs website and other advertising materials that can be adapted by motor carriers to meet their individual needs.
“We welcome Vanguard’s support of this critical project,” says Bill Graves, ATA president and chief executive officer. “The driver shortage is as serious to us as high diesel fuel prices, and we need supporters like Vanguard to assure our success in easing this problem.”
Vanguard manufactures sheet and post aluminum vans, as well as composite panel vans, for major motor carriers. The company has a nationwide network of distributors providing sales, service and parts.