With help from local charities, Mack Trucks marked the arrival of the new Disney/Pixar movie “Cars” by offering a free showing of the film to about 250 young people on June 10 near the company’s headquarters in Pennsylvania’s Lehigh Valley. The free screening celebrated the nationwide release of the animated film, which features a truck character named “Mack” voiced by actor John Ratzenberger and inspired by the classic Mack Super-Liner model from the mid-1980s.
Through its contacts at the United Way of the Greater Lehigh Valley, the company issued special “Mack”-themed tickets to partner agencies serving at-risk youth in the community. The agencies then distributed the tickets, giving the children access to the Saturday screening. Following the movie, guests received an official “Cars” poster provided by Disney and a limited edition T-shirt featuring the image of the “Mack” truck from the film.
Guests were greeted at the theater by the official Mack Bulldog and the company’s “Bulldog Man” mascot, as well as a number of Mack employees who volunteered to help stage the event. The children also got the chance to explore the company’s new Pinnacle highway tractor and Granite MP construction truck models, on display outside the theater complex near Easton, Pa.