Peterbilt to offer Sirius as standard feature on select ’07 models

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Sirius Satellite Radio announced today, July 24, that truck maker Peterbilt Motors Co. will include Sirius radios with its new truck models equipped with Platinum-level Unibilt sleepers.

Earlier this year, Peterbilt introduced an all-new product lineup featuring vehicles specifically designed for the aero, traditional, vocational and medium-duty markets. Its new traditionally styled Model 389 and Model 388, as well as its aerodynamic Model 386, all can be equipped with Platinum level sleepers.

“Response to satellite radio within the commercial vehicle market has been tremendous, and Sirius is at the forefront of offering listeners an incredible variety of creative programming,” said Scott Pearson, Peterbilt’s assistant general manager of sales and marketing. “Sirius’ service makes our products more desirable to our customers.”

Additionally, Sirius radios will continue to be available as a factory-installed option on all other Class 8 conventional Peterbilt vehicles. Peterbilt, a division of Paccar, also will offer prepaid activation and three months of complementary service on all vehicles equipped with Sirius radios starting with production installation on Aug. 1. Peterbilt will use the DEA300 Sirius/AM/FM/CD radio, the first all-in-one Sirius integrated radio available as factory-installed in the commercial vehicle market.

“We are very excited about Peterbilt’s decision to include Sirius radios as a standard feature on select vehicles,” says Tom Steckbeck, Sirius vice president of special markets. “Peterbilt is recognized as a leading manufacturer of premium vehicles for commercial markets, and we are proud they have chosen to equip their trucks with Sirius. We look forward to working closely with them in the future to offer their dealers and customers the best in-vehicle entertainment available.”