Old Dominion installing Iteris lane-warning system

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Iteris, a provider of vision-based technologies and intelligent transportation systems designed to optimize traffic flow and enhance driver safety, has announced that Old Dominion Freight Line will install Iteris’ Lane Departure Warning system in 1,200 tractors in its existing fleet of more than 4,400, with plans to make LDW part of its standard specification on all new truck purchases in the future.

Old Dominion, a less-than-truckload carrier, will begin deployment of the Iteris LDW system this month and expects to have the trucks fully outfitted within six months. The LDW systems will be installed at 10 of Old Dominion’s 178 service center facilities located across the country.

“Installing the Lane Departure Warning system in our fleet of trucks gives us the ability to be proactive instead of reactive,” says Brian Stoddard, vice president of safety and personnel for Thomasville, N.C.-based Old Dominion. “With safety remaining a top priority for our company, we are confident the decision to install this technology will prove to be an effective means of preventing accidents.”

The decision by Old Dominion to make Iteris’ LDW technology standard on its trucks came after the company tested five units over the course of two years. In addition to positive field test performance, Old Dominion says its received good feedback on the system from its truck drivers. Iteris says Old Dominion is the ninth major fleet in the past six months to make the LDW system standard on its trucks.

“We’re thrilled about Old Dominion’s decision to install our LDW system as standard equipment on its trucks,” says Bill Patrolia, director of truck sales for Anaheim, Calif.-based Iteris. “They are the first of what we hope is many LTL carriers to install our technology. Based on the positive results from another fleet that recently recognized a 65 percent decrease in lane departure-related accidents, we are confident Old Dominion will also experience a significant decrease in its lane departure-related accidents.”

Iteris says its LDW system was the first of its kind to be deployed in the commercial truck and passenger car markets, and that it still remains the only vision-based system in mass production in the United States and Europe. More than 24,000 LDW systems have been sold for commercial truck platforms in the United States and Europe with an estimated two billion miles traveled per year, according to Iteris. In the United States, with the addition of Old Dominion, there currently are 35 fleets specifying Iteris’ LDW system with a combined fleet size of 18,600 trucks, and another 52 fleets with about 100,000 trucks conducting field tests, Iteris says.