Freightliner presents ASPIRE Awards, Dealer of the Year

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CCJ Staff (CCJ)
Oct 11, 2006

At a recent ceremony in Carlsbad, Calif., Freightliner Trucks honored several dealerships with the 2005-2006 ASPIRE Awards. The ASPIRE program — which stands for “Acknowledging Sales, Parts & Service, Image and Relationship Excellence” — recognizes Freightliner dealers that demonstrate superior sales, customer service and performance.

As part of the awards program, the 2005-2006 Freightliner Trucks Dealer of the Year award was given to River States Truck and Trailer in Eau Claire, Wis., for displaying exceptional dedication and performance in each ASPIRE awards criterion. Joe Laux, president and general sales manager of River States Truck and Trailer, accepted the award on behalf of the dealership.

The ASPIRE Awards recognize two levels of achievement. The Summit Award is for dealers who score in the Top 10, and the Alpine Award is for those in the next 10.

2005-2006 ASPIRE Summit Award Winners:

  • Trucks of Bismarck Inc. in Bismarck, N.D.
  • First Truck Centre Inc. in Edmonton, Alberta, Canada
  • Freightliner-Western Star of Evansville Inc. in Evansville, Ind.
  • Neely Coble Company Inc. in Nashville, Tenn.
  • Bakersfield Truck Center in Bakersfield, Calif.
  • Fyda Freightliner Columbus Inc. in Columbus, Ohio
  • Tri-State Truck Center Inc. in Shrewsbury, Mass.
  • River States Truck and Trailer Inc. in Eau Claire, Wis.
  • Eddie’s Truck Sales in Rapid City, S.D.
  • Campbell Freightliner LLC in Edison, N.J.

    2005-2006 ASPIRE Alpine Award Winners:

  • Fleet Maintenance Inc. in West Seneca, N.Y.
  • Freightliner of Savannah Inc. in Savannah, Ga.
  • Amarillo Truck Center in Amarillo, Texas
  • Freightliner of Hartford Inc. in East Hartford, Conn.
  • Tom Nehl Truck Company in Jacksonville, Fla.
  • Las Vegas Freightliner-Sterling-Western Star in North Las Vegas, Nev.
  • Young Truck Sales Inc. in Canton, Ohio
  • Duncan Freightliner-Sterling-Western Star in Waco, Texas
  • Fox & James Inc. in Latrobe, Pa.
  • Baltimore Freightliner-Western Star in Baltimore
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