Symbolizing more than nine decades of vision, engineering expertise and manufacturing excellence in the commercial transportation industry, Hendrickson’s traditional red from its logo emerges as the focal point for the 2007 corporate marketing campaign.
“The power of RED stands for the Reliability, Exceptional quality and Durability of our suspension systems and components, which made us the world’s largest commercial vehicle suspension company,” says Mark Slingluff, director of marketing communications for the Itasca, Ill.-based company. “Hendrickson’s reputation for Reliability began with our first walking-beam suspension in 1926 and continues today. Our Exceptional quality derives from more than 90 years of engineering expertise, and our tradition of manufacturing excellence exhibits itself in the proven Durability of our systems.”
Kicked off with corporate print advertisements beginning this fall, the red will spread to trade show display models and all suspension product images in print advertisements beginning with the 2007 campaign, in all upcoming color literature and on the Hendrickson website.