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Peterbilt launches program to promote model lineup

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Peterbilt describes its “Models of Innovation” demonstration program announced Thursday, May 3, as an unprecedented campaign designed to provide existing and prospective customers the ability to test and evaluate a new 2008 model year Peterbilt in the customers’ operation.

The 130-unit fleet includes every 2008 Peterbilt model, including aerodynamic, traditional, vocational and medium-duty trucks. The fleet will be distributed throughout Peterbilt’s dealer network across the United States and Canada. All vehicles feature new 2007 emissions technologies, as well as improvements in aerodynamics, fuel efficiency, styling, maneuverability and forward lighting.

“Peterbilt’s ‘Models of Innovation’ demonstration program will let our customers witness firsthand the company’s broad lineup of trucks equipped with the latest technologies enhancing fuel economy and driver comfort,” says Bill Jackson, general manager of Denton, Texas-based Peterbilt and Paccar vice president. “They are built to exceed our customers’ expectation for the best-in-class quality, styling and low cost of operation.”

Peterbilt says the “Models of Innovation” demonstration program includes:

The new Model 387 daycab is available with both a medium-length and a long-length BBC and is suited for tanker and regional-haul applications where aerodynamic performance and a spacious, comfortable operator environment are preferred. The Model 387 daycab’s dramatically sloped hood, large windshield and 1,200-square-inch rear window are designed to provide excellent visibility to help ensure safe, efficient operation.

The new Model 384 can be configured as a daycab or with the full range of detachable Peterbilt Unibilt sleepers, like the Model 386. The mid-length Model 384 has a 116-inch BBC and set-back front axle for added maneuverability in vocational and urban operation, and is lightweight for increased payloads in weight-sensitive applications.