Maersk Line benefits from refrigerated container tracking

user-gravatar Headshot

In April, Maersk Line’s advanced refrigerated container Global Positioning System tracking system led to the recovery of several hundred thousand dollars of stolen crab meat in Baltimore.

Maersk Line has deployed its GPS system on more than 5,000 container gensets in its fleet. The project, more than three years in the making, was launched full-scale in 2006. The system offers Maersk customers enhanced refrigerated transportation security and reliability for time-sensitive, high-value refrigerated shipments.

The new system provides real-time visibility into the location and temperature settings of temperature-controlled containers in North America by using StarTrak Systems’ GenTrak monitoring devices. The tracking device enables Maersk Lines to immediately identify situations such as equipment malfunctions or transport delays, which could negatively affect customers’ supply chains.

“We have the ability to track container movements, reefer operational situations and customer delivery,” says William C. Duggan Jr., vice president of Maersk’s Refrigerated Services, North America. “Customers are assured of predictable deliveries, with real-time interdiction of any freight problems, because we are able to notify all of the parties responsible for our shipments of any problems in real time.”

The majority of the Maersk Line North American genset fleet will be fitted with this new technology by the end of July. StarTrak Systems is a subsidiary of Alanco Technologies.