Logistics providers align under NLM brand

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Non-asset-based third-party logistics providers Artisan Associates, Artisan Container Services, National Logistics Management and NLM Supply Chain Solutions announced Wednesday, Oct. 31, the strategic alignment of their organizations into one unified enterprise: NLM. Based in Detroit, NLM says it will serve as a fully integrated logistics provider of transportation, on-site management and software solutions for a variety of industries, including aerospace, automotive, chemical/oil, construction, healthcare, pharmaceutical, retail, technology and utilities.

“We’ve centralized our resources and standardized our processes to offer customers a more tightly coordinated, comprehensive service approach with higher quality and increased efficiencies,” says Greg Humes, NLM president. “Customers will now have access to a top-quality carrier network with greater capacity and improved supply chain visibility; a wealth of seasoned logistics experts with proven project management methodologies; and more easy-to-use, configurable software solutions for procurement, process compliance and data intelligence.”

In addition to a new name, NLM introduced its new brand identity, including a new logo and the “AllWays On” tagline. The company says the new brand identity connotes its 24/7 service approach that combines technology with the expertise and personalized attention of NLM logistics specialists to ensure the right transportation solution for every situation. As a testament to this, NLM soon will launch a new website, www.nlmi.com, incorporating its realigned service offerings and visual identity.

“By integrating processes, technologies and best practices of the various organizations, we’ve established a single control point that drives quality assurance for customers and streamlines the entire transportation management process,” Humes says. “Backed by one of the most advanced Web-based shipment management systems in the industry, NLM is now well positioned to accelerate growth and capture a more dominant share of the transportation market.”

The company also recently announced it has been recognized as an innovative Michigan company by the Michigan Business Review. The event, known as Innovation Michigan, honored the company as one of 15 that fosters continuous innovative practices and makes outstanding contributions to the advancement of the state. The announcement was made during a ceremony that took place Oct. 4 at the Henry Ford Museum in Dearborn, Mich.

“We are committed to providing our customers with innovative thinking, services and technology, and it is great to be recognized by an organization that encourages innovation and celebrates advancing Michigan,” Humes says.

Innovation Michigan is an event and special publication created by the Michigan Business Review intended to honor the leaders and companies that are moving Michigan. The program, in its second year, recognizes companies for their accomplishments in innovative processes that have transformed the way they do business, the diversification of product offerings and the implementation of new business strategies that have proved beneficial for the company and its clients.

“We believe that innovation is not developed solely in response to client needs, but rather in anticipation of their needs,” Humes says. “We are constantly working with our clients and analyzing industry trends and technologies to bring customers the highest degree of service at the best price.”