ATA announces Mike Russell ‘Good stuff’ Trucking Image Award winner

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The American Trucking Associations announced Don Hayden, president of M & M Cartage Co. Inc., was awarded the inaugural Mike Russell “Good stuff” Trucking Image Award during ATA’s annual Management Conference & Exhibition Oct. 20-23 in Orlando, Fla. The award was created to honor those that creatively implement the “Good stuff. Trucks Bring It” campaign in order to generate positive awareness of the trucking industry.

“Don has been extremely active in promoting the positive image of trucking through the ‘Good stuff. Trucks Bring It’ campaign,” says Bill Graves, ATA president and chief executive officer. “Whether delivering relief supplies to hurricane victims in a ‘Good stuff’ wrapped trailer, or working with the Kentucky Motor Transport Association to let the local media and public know how essential the trucking industry is to our economy, Don’s enthusiasm for the industry shines through.”

Submissions were evaluated by an impartial panel of judges based on creativity, execution and reach/impact. The award is named in honor of the late Mike Russell, a trucking industry supporter and media official who helped develop the “Good stuff. Trucks Bring It” campaign as ATA’s vice president of public affairs. Russell’s efforts to improve the image of the trucking industry through the image campaign were the inspiration for this award.

“Working with Don on ATA’s Communication and Image Policy Committee the past few years, I have seen firsthand his dedication to improving the public perception of trucking,” says Virginia Parker, ATA’s Communication and Image Policy Committee chair. “Don has been a leader within the industry, and a very deserving recipient.”

Receiving honorable mention for the first-time award were five motor carriers and two state associations: Bridgestone/Firestone, Diversified Transfer & Storage, GE Trailer Fleet Services, Midwest Specialized Transportation, O&S Trucking, the Arkansas Trucking Association and the California Trucking Association.

For more information on the “Good stuff. Trucks Bring It” image campaign, go to