J.J. Keller to sponsor Iditarod champion Mitch Seavey for 2008 race

user-gravatar Headshot

J.J. Keller & Associates held a companywide event Monday and Tuesday, Dec. 10 and 11, featuring several presentations made by Dallas Seavey of Seavey’s Iditarod Racing Team. Dallas is the Alaskan musher sponsored by J.J. Keller in the 2007 Iditarod and the youngest musher to ever finish the race.

James J. Keller, president of Neenah, Wis.-based J.J. Keller & Associates, announced that the company will partner with Seavey’s Iditarod Racing Team again in 2008, but this time J.J. Keller will sponsor Mitch Seavey, Dallas’ father and the 2004 Iditarod Champion. (Dallas will go on to pursue his education and competitive wrestling.)

“I’m delighted to announce that J.J. Keller will once again be ‘mushing together to Nome’ with Seavey’s Iditarod Racing Team,” Keller says. “And with veteran musher Mitch Seavey leading the way, we just might bring a J.J. Keller 2008 Iditarod championship celebration in April 2008 to northeast Wisconsin.”

Mitch Seavey has been mushing since 1964 and has competed in 14 Iditarod races. With six finishes ranking in the top 10 and a championship in 2004, he is certainly a contender for the 2008 race. Mitch’s father, Dan Seavey, helped organize and raced in the very first Iditarod to Nome.

The 2008 Iditarod will begin in Anchorage, Alaska, on March 2 and end 9-13 days later in Nome. Keller, his son, Brian, and his wife, Rosanne, will again be in Anchorage for the start of the race, and in Nome to welcome the mushers across the finish line. The family filmed the J.J. Keller 2007 Iditarod Adventure DVD last year and is planning to film the 2008 Iditarod Adventure during this year’s trip.

Keller noted that the company’s sponsorship of Mitch Seavey is to salute one of the original forms of transportation and to salute trucking professionals who dedicate themselves to transporting needed goods. “The Iditarod is a world-class event that definitely takes transportation to the extreme,” Keller says. “J.J. Keller has been partnering with transporters since 1953. We know they work in challenging, often extreme conditions, and we admire their extreme commitment to a job well done.”

Partner Insights
Information to advance your business from industry suppliers

To learn more about the 2007 Iditarod, J.J. Keller’s sponsorship of Mitch Seavey, and to follow the 2008 race, go to www.jjkeller.com/iditarod.