Webb Wheel Products announced Jan. 14 that it has obtained a federal trademark registration for its 2023 trailer hub. No other manufacturer, domestic or international, can use a name or brand which is confusingly similar to Webb’s 2023 trailer hub trademark to market and sell products in the United States, according to the Cullman, Ala.-based company.
Webb previously has received federal trademark registrations for its brake drum part numbers and says it will continue to register part numbers that Webb customers have come to recognize as the Webb brand to protect the company’s goodwill. Webb says all aftermarket distribution channels will be audited periodically to ensure products bearing its registered part number brands are authentic products.
“In addition to the very important issue of protecting our brand, Webb sees it as our responsibility to protect the end user from inferior wheel end components that could ultimately increase their cost of ownership and impact vehicle safety,” says Todd Manson, vice president of sales and marketing for Webb’s aftermarket business unit. “By registering our part numbers, purchasers of these components can be assured that they actually receive quality products manufactured by Webb.”
In addition to the part number, the cast-in Webb name is clearly visible on wheel end components manufactured and distributed by Webb Wheel Products, the company says.