New-look Goodyear Commercial Tire site eases navigation

user-gravatar Headshot

Navigating Goodyear’s new commercial tire website just got easier, and for fleet maintenance managers and owners, the route taken offers significant cost savings, the company says. To experience the redesigned website, go to

“A fleet’s tire supplier and the fleet manager’s approach to tire management can impact the bottom line,” says Steve McClellan, vice president of commercial tire systems for Akron, Ohio-based company. “Tires become more than just tires — they’re an important element of a fleet’s operating costs.”

McClellan says Goodyear is moving more of its process controls online, and a new, more relevant website is an obvious addition. Because specifying tires can “make or break” a fleet’s cost structure, the new site features a dealer locator and simplified search function to help find Goodyear tires by application, wheel position and size.

“Besides providing premium tires with superior casings, we’ve sought to be a resource of knowledge for our customers,” McClellan says. “We want to help them better manage their tires and the associated costs.”

Knowledge-based fleet management tools reside in a “business solutions” section. Software and Web-based programs that permit fleets to track tire costs and performance and the status of their retreads are outlined. The section also describes the company’s 4-TIRES-NOW emergency roadside-assistance program.

Technology sections keep fleets updated on the latest innovations, including DuraSeal Technology for linehaul trailers and mixed-service applications, plus Fuel Max linehaul technology for enhanced fuel economy.

The company’s “support” button provides fuel economy information, safety tips, load information, service manuals, warranties, publications and product brochures.

Goodyear’s new website also offers a “newsroom” section that offers the latest press releases issued by commercial tire systems. It also provides downloads of Goodyear’s TireLogic magazine and Highway Hero awards.