Roadrunner updates brand identity

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Roadrunner Transportation Services Inc., formerly known as Roadrunner Dawes Freight Systems, announced today, June 16, a new brand identity and logo, and reaffirmed its commitment to a diversified customer base. The company says the changes reflect its comprehensive service offerings, including third-party transportation logistics and supply-chain management.

In 2005, Thayer/Hidden Creek – a Washington, D.C.-based private equity investor – purchased Roadrunner Freight Systems and Dawes Transport, combining the two Milwaukee-area trucking companies. This transition included hiring Mark DiBlasi, a former Federal Express executive, as president and chief executive officer of the new company.

“Since the merger of Roadrunner Freight and Dawes Transport three years ago, the company has made significant operational changes,” DiBlasi says. “Through a series of acquisitions and strategic alliances, as well as organic growth, we’ve become competitive as a full-service transportation solutions provider. The credit for this belongs to our exceptional team, who at every level and customer touch-point deliver on our service promise each day.”

The new brand identity incorporates a new tagline – “Adaptability. Reliability.” – that the company says exemplifies its business model, which centers on consistent on-time performance, industry-low claims ratios and the empowerment of employees at the local terminal level to exceed client expectations.