The American Trucking Associations has announced the launch of an online video channel for communicating the trucking industry’s critical issues to members, legislators, regulators and the public. To accomplish its objectives, ATA has chosen BTTV as its production, technology and distribution partner.
BTTV is a provider of video services in the trucking industry and has a library of extensive case-based video content available on its website, www.bigtrucktv.com. The BTTV video library includes case studies that examine a critical issue facing the company, how it resolved this issue and how it impacted the company’s bottom line. In addition to its library of video content, BTTV has a question-and-answer database where users of the site can submit questions to industry experts.
By partnering with BTTV, ATA will build out the distributed video network by offering embedded video player widgets to hundreds of trucking industry website owners, including state trucking associations, ATA-affiliated councils and conferences, and ATA association member companies. Combining this distribution with BTTV’s existing site and network, ATA says it will be capable of reaching more people online than any other single media source in the industry.
ATA has launched its own channel on BTTV to distribute a regular series of video updates and press releases articulating the industry’s position on numerous critical issues. The BTTV viewer residing on two of ATA’s websites (www.truckline.com and www.trucksdeliver.org) allows users to view ATA videos and the ATA channel, and to connect to the BTTV site.
The initial rollout of the video network commenced on May 8 with the public launch of the ATA channel on BTTV and the availability of the BTTV video player on ATA-affiliated organization and member company websites.
