Iteris and Delphi announced today, Aug. 4, that Iteris has been named the exclusive distributor of Delphi’s Forward Collision Warning System for North American commercial vehicles. Iteris says it will utilize its commercial truck OEM and aftermarket sales channels and application engineering expertise to integrate Delphi’s radar-based technology into its product portfolio for heavy truck customers. Iteris also will be authorized to sell Delphi’s Side Alert blind spot warning system in North America.
With the addition of forward collision and blind spot warning, Iteris says it now offers a comprehensive suite of active safety driver assistance features that focus on increasing the safe operation of heavy trucks. These features also include Iteris’ vision-based Lane Departure Warning system (LDW) and the Iteris Safety Direct LDW data collection system. The company says the combination of these systems creates an overall best-in-class active safety package, which provides not only lane departure warnings but also assists drivers with longitudinal and lateral awareness support.
“I am excited about our agreement that combines Delphi’s unique technology with Iteris’ distribution and marketing capabilities to provide Delphi’s radar-based warning systems to our fleet and OEM customers,” says Abbas Mohaddes, president and chief executive officer of Santa Ana, Calif.-based Iteris. “I expect our relationship with Delphi to expand the opportunity for Iteris to provide best-in-class active safety solutions to the heavy truck market and provide a platform to generate additional revenue.”
“Delphi is very pleased to team with Iteris, a prominent commercial vehicle product innovator and distributor, to help provide a more comprehensive and integrated active safety suite for the commercial vehicle market,” says Beth Schwarting, vice president of the Safety Systems product business unit for Troy, Mich.-based Delphi. “Active safety products help to provide drivers of commercial trucks with more time to react to avoid collisions.”