The Truckload Carriers Association’s Highway Angel program announced that on Dec. 30, a Highway Angel will be honored during the Roady’s Humanitarian Bowl football game at Boise State University’s Bronco Stadium in Boise, Idaho.
Roady’s Humanitarian Bowl is a post-season NCAA-sanctioned Division I FBS college football bowl game that has been played annually since 1997. The event, to be played before a 30,000-seat crowd and likely to be broadcast on ESPN, will expose Highway Angels to millions of viewers who otherwise might not be aware that truck drivers routinely stop to help motorists in need all across North America.
“TCA is grateful to Roady’s Truck Stops for providing this unprecedented exposure opportunity for our Highway Angel program,” says Ray Haight, executive director of Guelph, Ontario-based MacKinnon Transport and 2008-09 TCA chairman. “As sponsors of the Roady’s Humanitarian Bowl, our goal is to honor those who quietly accomplish great feats without expecting to be acknowledged for their contributions. Each day, over three million drivers safely deliver their loads to local communities, and their contributions should not go unnoticed.”
The Highway Angels program provides the public with a glimpse of the integrity and professionalism of professional truck drivers, says Mike Knee, project manager of Roady’s Truck Stops. “We want to say thanks to these men and women, and so we are thrilled to partner with the Truckload Carriers Association to reward a professional driver who has made a difference in someone’s life,” Knee says. “We look forward to featuring one of this year’s Highway Angels at the 2008 Roady’s Humanitarian Bowl.”