Pilot Flying J launches new loyalty program

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Pilot Flying J on Jan. 3 launched Frequent Fueler Advantage, an enhanced loyalty program professional drivers and RV customers. The program will allow professional drivers to accrue and redeem loyalty points in all participating Pilot and Flying J travel centers, travel plazas and restaurants across the U.S. and Canada.

For professional drivers, added benefits include extended shower expirations for loyal customers, shower credits for expeditors and in-store rewards. RV cardholders in the program will receive instant discounts on fuel, propane purchases and dumping fees and soon will receive discounts at the truck diesel islands in addition to the specified RV fueling lanes.

Pilot Flying J will also offer Pump Start to all Frequent Fueler Advantage cardholders, allowing drivers paying with cash, a check or a third-party credit card to use their Frequent Fueler Advantage card to start the fuel pumps. Members must register their card at the cashier counter and must have 500 gallons of purchase history in order to activate the Pump Start feature.

Pilot Flying J will continue to honor points accumulated on the Frequent Fueler, RV Real Value Card and Driver Payback cards, but the company is asking that drivers register these cards under the new program in order to take full advantage of all benefits.

Drivers may register their cards at www.FrequentFuelerAdvantage.com or at cashier desks and kiosks in Pilot and Flying J locations.