Hayes to direct UPS public relations

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UPS announced that Dale Hayes, a veteran UPS marketing executive with extensive experience in the world of e-commerce and new media, has been named to lead the UPS corporate public relations group. Hayes, 54, currently is the vice president of small business and retail marketing. He will move to his new position on Feb. 1.

The current vice president of public relations, Lisa Hamilton, is assuming a position as vice president and executive fellow with The Annie E. Casey Foundation, the private charitable organization established in 1948 by UPS founder Jim Casey. The foundation, which is not directly affiliated with UPS but was named in honor of Casey’s mother, is dedicated to helping build better futures for disadvantaged children in the United States.

Hayes joined UPS in 1994 as a marketing manager, advancing through a series of jobs of increasing responsibility to become the vice president of electronic commerce and technology marketing. In that role, he helped expand and coordinate UPS’s outreach to e-commerce shippers while marketing new technology solutions to support their online businesses.

Hayes then became the vice president of brand and customer communications, overseeing all brand communications including advertising, direct marketing and interactive communications. Prior to assuming his current post, Hayes worked as the vice president of U.S. marketing. Prior to joining UPS, Hayes held management positions at British-owned The BOC Group, CIBA Geigy and FMC Corp.

“Dale has excelled in a wide variety of assignments for UPS, particularly in the role of helping the company do a better job of telling the story of its logistics capabilities to prospective customers,” says Scott Davis, UPS chairman and chief executive officer. “He brings to public relations an extensive knowledge of UPS as well as great experience in the realm of new digital media, and I look forward to his contributions.”

Hamilton joined UPS in 1996 and during her tenure in PR, “led the department through numerous significant milestones, including work on the launch of our new global communications platform,” says Christine Owens, senior vice president of communications and brand management. “The Annie E. Casey Foundation will benefit greatly from her broad professional experience and leadership.”